Pre-Launch Marketing

Pre-Launch Marketing by

How to Launch A Product once you have your Planning completed its time to establish your pre-launch marketing. This is a required task, for how to launch a product successfully, because it brings to mind the reality and highlights where you need to focus your marketing efforts.

This task differs from other marketing tasks because it allows you to prepare your marketing materials, both print and web, review them and then make sure they are ready before the actual launch date.

Get as many experts to review and criticize your materials so that there are no last-minute surprises on the night before your launch.

  • Check phone numbers
  • Check addresses
  • Check web addresses
  • Check social media addresses
  • Check spelling and grammar
  • and on your websites make sure that all of your links are properly working too. Pre-Launch Activities

The Product

  • Feature definition
  • UI design
  • Engineering
  • QA and Operations


  • Launch date
  • Pricing and packaging
  • Positioning 
  • Communications plan 
  • Marketing content
  • Social media
  • Media relations package
  • Analyst briefings


  • Infrastructure
  • Billing
  • Finance
  • Packaging

Sales and Support

  • Documentation
  • Sales strategy and training
  • Customer success
  • Partners

Get Feedback

  • Review 
  • Follow up