We write the advertising copy to promote products and or services. The finished product intends to build brand awareness and eventually induce an individual to take a specific action towards that product or service.
BrandAgent.ca Keys To Persuasive Advertising Copy
Effective advertising must be engaging. To get the reader’s interest, it must entice them to discover the outcome of the ad. The copy must intrigue, and the reader must see the benefit of the product or service that this ad copy is trying to sell.
Credibility is essential to any ad. The ad must be hype-free and show how the product or service will make the readers’ lives better.
Digital advertising copy needs to be easy to read and understand. Choosing the technique of writing that matches the target audience and making the text unambiguous will make the print resound with the intended reader.
You are not the only company vying for attention, so by limiting your words to a few as possible, you stand a better chance of grabbing the attention of your prospect.
Being persuasive is ultimately what good advertising copy does. You must within a few seconds grab the attention of your desired audience, then quickly show your product or service benefits and then persuade the reader to take action, this shows the masterful hand of the copywriter.